A good content marketing article benefits both the reader and the advertiser. The content marketing article can be written by the Lääkäriportaali's editor or you can create the content yourself.

With the expert interview, we can underline the significance and usability of new information in the daily life of clinicians. The content marketing article may be the first time the topic has been discussed in Finnish in the context of a Finnish clinician.

The article is featured in the target group newsletters for a week and is visible on the Lääkäriportaali for a total of one year. It is possible to link marketing automation to the articles, allowing you to target your message to people interested in the article.

If you publish at least three content marketing articles, you will receive a tailored summary newsletter for your target audience free of charge.

In addition to text articles, Lääkäriportaali can also produce content marketing in podcast or video format.

During the campaign we report on the results and the package includes detailed final reporting.

You can find the technical details of content marketing here.